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Posted at December 31, 1969, 6:00 pm: Okay. That sounds like good advice. Except for the fact that it doesn't fit me or my inventory at all. I am not a niche seller. My items are very common and have wide appeal -- they were expertly designed to have wide appeal during the golden age of American mass manufacturing from the 1920s through the 1970s. There is no niche market for my items. There are thousands of sellers who have similar items for sale. No blog is gonna made me or my stuff unique. I am not my inventory. My personal life is not part of my business, and I am not for sale. When I am looking for a pair of shoes, for example, I could not care less whether the designer, last maker, or head of the marketing department has pets, children or a happy marriage. I don't need or want to know about their vacation, musical taste, church of choice, or favorite cause or charity. I want a well-fitting pair of shoes, with quality to match or exceed the price, and the style I prefer. End of story. A blog about the company is not the info which will entice me to purchase. IMO some sellers in my field are using personal TMI as a kind of snake oil to misdirect a potential customer's attention away from looking too closely at the actual item for sale versus the seller's claims about it. If you can find the Auction Bytes threads about 'fraud on Ebay' there are some excellent examples there of sellers posing as 'granny' or 'grandma' etc etc in their listings -- with a vat of bilge about their downhome values -- all for the purpose of passing off fakes as the real deal. A blog can be used to create the same affest. (Note that I am not saying that any specific seller here does this. ) But this, too, is marketing. And it works! And there are many levels between outright deception and being just a little less than honest. Not all buyers need hand-holding and true (or could be true, maybe) TMI confessions to make a purchase. We used to have a word for it in the 80s: stroking. Me not do stroking. Jana Original of the message was taken from http://www.auctionbytes.com/forum/phpBB/ Previous Post: Boeing, Sun Microsystems, GM, Google and others have been highly comme... Reply: I was not referring to niche sales. Next Post: Jana, the majority of dealers who post on this the Store Fronts forum ... |