Topic: GIGSE 2005 on casino bonuses

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Posted at June 26, 2005, 7:57 pm:

From Casinomeister's newsletter for anyone who missed it:

Highlight of the day was Debbee Silverman's panel discussion on "Bonus Programs". Debbee, aka "Greedygirl" on most message boards, moderated a very informative discussion on the double-edged topic. Brad Romano from Bodog.com, Amrit Bhatta representing Slickstreet marketing, Brian Cullingworth - InfoPowa News, Adsdotcom's Peter Marcus, and Marty Jensen from Main Street Group were a great mix; operators, marketers, and a consumer/player advocate. There was a bit of debate on how bonuses are used, and a consensus that bonuses are here to stay. Most casinos operators don't like being forced to market their casinos with bonuses, but as long as one casino does it, they all need to do it to remain competitive. It's a neccessary evil of the business. As for the criticisms that many casinos come under-fire for confusing bonus terms, Adsdotcom's Peter Marcus (Intercasino properties and VIPcasino) stated, "If you can't explain it [the bonus terms] in three lines, don't do it." Casino operators should heed this worthy advice.

Original of the message was taken from http://www.bonuswhores.com/phpBB2/

Replies:

Amen, Excellent info.

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