Topic: Will Store Items Benefit from New Results Format?

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Posted at February 18, 2006, 9:39 pm:

Previously, the main eBay.com search tool displayed auction and fixed-price listings, and would only show up to 30 Store items when there were fewer than 21 search results. Last week, search results pages began displaying all eBay.com AND all eBay Store items.

Storeowners were positive when the announcement about the change in search results was announced. But many were concerned when they saw exactly how it appeared once it was rolled out. Main concerns were:

A significantly higher number of items that may come back on a search, potentially overwhelming shoppers;

Lack of gallery images so shoppers can see thumbnail photos of the items;

And the removal of a link to all Store items on the results page.

So is the increased exposure having an effect, positively or negatively? And are the above-mentioned concerns playing out?

I asked Sellathon CEO Wayne Yeager if he was seeing any early indications. Sellathon markets the ViewTracker service, which helps online-auction sellers track traffic to their listings. Here's what Wayne said on Saturday morning, less than a week after the changes rolled out on eBay:

>>>>>
I haven't noticed anything one way or the other, but I think that's mostly because it hasn't been up long enough, and/or it isn't making that big of a difference.

It fluctuates from category to category, but our stats suggest that search represents about 60% of eBay navigation. By comparison, store browsing and searching combined rarely ever breaks above 10%. So adding store item links to all search pages should have a net positive effect on store traffic.

Two things will be interesting to watch:

a) how much eBay's decision not to include upgrades in these listings will discourage the payment for those upgrades.

b) how well store owners are able to convert these visits into additional store item visits.
-Wayne Yeager, Sellathon
http://www.sellathon.com
<<<<<

If you would like to share your thoughts, particularly if you are seeing an increase or decrease in sales of Store items, let us know. Be sure and tell us in what category you sell, since it might make a difference.
Thanks!
InaIna Steiner, AuctionBytes.com

Original of the message was taken from http://www.auctionbytes.com/forum/phpBB/

Replies:

We had a increase in our store sales before we realized the change in ...

Do we also have numbers on overall traffic to the site? There may or m...

Yes, it's true this is not a scientific study.

We sell antique periodicals and, considering a comparable situation of...

The traffic to my store has doubled, including "visits" -- supposedly ...

Most of my store items have watchers, which rarely happened before the...

The gallery pics still show within your store pages.

When I am browsing auction listings, gallery pics are helpful when I a...

As I suggested earlier in another thread, I preferred the old system w...

I ran about 50 listings as auctions over the past two weeks.

I've seen a few more items sell out of my store, but nothing I can rea...

Well, they already are "taking away" - remember, they DOUBLED the stor...

I am a seller on ebay, but I do not have a store.

As for the "slippery slope" theory behind Dianne's post, I don't buy i...

I noticed increased traffic right away.


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