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Posted at June 19, 2004, 9:52 am: tgilberg's original thread became a discussion of "other auction sites", which wasn't what the his original idea was, so I decided to start a new thread (don't shoot me!). I've also been experimenting with my own website, Overture, and Googgle adwords and I'd be curious about other's results. I've been very pleased with my results so far, but it varies a bit from tgilberg's experiences. I had a very nice and simple website for almost 2 years, did the google and overture thing, and only mustered up about 10 sales while generating thousands of sales on Ebay. But, earlier this year I "professionalized" my web store - completely renovated it - and have generated over 50 sales in the last 60 days. At least for memorabilia sales, a polished look was very important. I also spent about $100 with Overture, and was not at all very pleased with the results - it was only slightly better than break-even. But it was google's adwords that "showed me the light" Using Overture you can spend thousands of dollars on thousands of "worthless" clicks. What I mean is, they don't care if your campaign is poorly focused and not attracting real buyers. Google adwords, in my opinion, is a much better approach - and I'd encourage any webstore owner considering a pay-per-click service to start with Google. Google has the most "eyes" - so if your campiagn fails on google, it won't do better elsewhere. But the beauty of google is that long before you probably even spend $20, they'll kill a campaign that isn't effective. Google is the perfect test-bed for web ad campaigns, but it takes a bit of patience and experience to figure it all out. After spending weeks of trial and error, I finally have several campaigns with a 1-4% CTR. Much more focused keywords along with much more compelling ad text was the key. So I'm getting far less impressions per day, but a nice steady flow of clicks. But there also seems to be more to it than mere click-thrus. Those clicking also have about 2-3x the sell percentage than what I've had before. So my biggest lesson learned (thanks to google adwords) is that 1000 clicks can't just be counted numerically. The quality of those clicks is specifically related to the quality of the "search matching" based on your keywords. For example, 1000 click thrus for the keyword "star trek" is not nearly as good as 1000 click thrus for the keyword "star trek clock" if you are selling a star trek clock. The first keyword would probably generate the clicks in a a day or 2, while the second might take weeks - but the more precise keyword will be far more effective "per click", and far far cheaper. This seems fairly obvious, but when you are trying to just get people to visit your site, the idea can get lost as you go after all those expensive "general" keywords. After I run with my google adwords ads, I might take some of my successful campaigns over to Overture - but never will I do an overature campaign again without first verifying it's effectiveness with google. Anyone else have any good experiences with webiste advertising?? Rich Original of the message was taken from http://www.auctionbytes.com/forum/phpBB/ Replies:I agree with Rich.I'm really interested in following this line of online sales for my fu... Guys and gals you are getting some great advice here. I'm trying to learn as much as I can about Adwords in as little amount... You're absolutely right. Thanks a great bunch for your words of wisdom, Lenne. I followed the thread and as you stated it went on to become how Niche... I have been playing with Google Adwords for a couple weeks and think I... Other Topics of AuctionBytes:My problems with Yahoo!AuctionsTrying to Identify Wind-Up Toy Boo! Drop off store in Indy.....looking for someone Interesting eBay Feedback Scam? WagglePop Reopening Yale Princeton FootbalLnewspaper 1954 Lister for eBay Hong Kong available? Half.com, any auction management software that supports it? Google to Offer Payment Service To Compete With PayPal Fostoria Chateau #315 Where should I sell Industrial Electical Equipment? where else can you sell online besides ebay? WILL THIS WORK OR IS IT A SCAM? WILLETT FURNITURE WANTED by Cincinnati collector Sea Cliff Long Island NY Cliffonian New to eBay How can anybody do this? Looking for a NEW Auction Management service! Professional auction service events: at what cost? Those Nutty Novelites Anybody SELL anything on eBay Express yet??? OSCommerce ? My idea to beat eBay Store fees... shill bidding Biggest ebay boards DHL shipping? Selling Fabric on Ebay eBay Solutions Meeting / Webinar, Mar 10 Richelieu or Broderie Anglaise? Movie memorabilia sites Software Program sniping "chart" on auctionbytes.com is very incomp Need Help about Online Auction When if ever should you stop buying stuff to resell? Online market for 45's Testing jewelry for gold content. seeking info. on Blujay Branding More Scary USPS Delivery Stats Roosevelt Jr. High, Lakewood Ca |